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Boston Consulting Group Matrix The hospital leadership should combine the mix of looking at the business lines through the BCG matrix, and also assess such questions as Porter would set forth. Do you, i.e., want to choose to be one of the three items outlined above: (1) a cost
BCG Matrix Example: Apple. One of the most widely well known consumer product companies in the world is Apple. The company owns several product lines that can be categorized into different categories across the BCG Matrix. Here is a BCG Matrix example of how some of Apple’s products could be categorized using the matrix:
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The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's.
The growth-share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.This helps the company allocate resources and is used as an analytical ...